GIFT CARDS - Say "Hello" To your most profitable new product.

1. Boosts prepaid gift sales from two to ten times
2. Declining balance keeps cash in store
3. Customers spend more & and less price sensitive-61% spend more then the value of the card
   41% pay retail price using plastic vs 11% with cash
4. Convenient for customers to carry and use
5. Merchant becomes destination vs impulse
6. Wallet placement builds brand awareness
7. Loyalty Programs increases shopping frequency
8. Minimizes losses-can't be easily duplicated
9. Powerful promotional tool for a wide variety of advertising/marketing campaigns
10. Web-enabled transaction reporting and financial management from one to hundreds of locations
11. Usable across multiple sales platforms: retail stores, catalog sales and e-commerc\